Friendly IT Expert: Interfax Stand at PIEF
Project: A design concept for Interfax exhibition stand at the Pertersburg International Economic Forum
The project’s purpose
Interfax Russia is a recognized leader in the Russian information market in the B2B segment. The news agency not only creates professional products for the media, government agencies, politicians, but it also helps businesses to work in the financial and commodity markets, manage risks, conduct external communications via up-to-date IT solutions.
Preparing to participate in the St. Petersburg international economic forum in the summer of 2017, Interfax management decided to focus on the IT component of the brand. They wanted our Studio to help them in the development of the exhibition stand, as we have more than once successfully helped "Interfax" with design concepts. Now, the client’s brief set the task to reflect the agency’s rich expertise in IT-technologies in the design of the stand and to communicate the brand’s key message: "we manage risks, offer opportunities".
What has been done
We have created a space for Interfax that provides for comfortable holding of business meetings, presentations, informal communication, and a working area.
Restrained minimalistic design of the stand in Interfax brand colors conveys the idea of the agency’s technological effectiveness, and — thanks to the use of natural materials — of its friendliness.
Specialists of the Studio not only developed the design concept of the exhibition stand, but also supervised the implementation of the project.
As a result, we developed a modern, technological, functional and comfortable stand space, which was highly appreciated by the forum participants. Several presentations and more than a hundred meetings were held at the stand.