«Glavpatron» is a major manufacturer of cartridges for hunting and sporting smoothbore rifles in Russia.
The Studio was assigned to propose a number of redesign versions of the current package using the brand logo. As a result, we exceeded the task limits and delivered two absolutely different visual concepts. So, the manufacturer decided to use both versions and to launch two different ranges.
Range 1 («Vintage») keeps and refines the current package’s design, while additional graphic nuances emphasize the brand’s visual image and clearly display the logo that now is a truly stylistic focus of the package.
Range 2 («Illustrative») is based on thematic illustrations (game, landscape, hunter), which allows to communicate the simple and easy-to-read information about the product and creates a certain emotional aura (sometimes, with humorous nuances, like in the version featuring a couple of hares).