International industrial group Knauf is a leading manufacturer of building materials in the world. Its division Knauf Insulation is one of the world’s leading manufacturers of thermal insulation and sound-proof materials. It has been present in the Russian market since 2007.
The Studio was asked to develop a creative idea of a New Year promo in a calendar format
After analyzing the brand ideology, we came to the conclusion that in the concept and the design of the promotional calendar has to communicate the brand’s key benefit — environmental safety and practical reliability of the product. In the visualization of the idea we used the image of global cataclysms (the fall of a giant meteorite, a revolt of the machines, and the like) in which Knauf thermal insulation helps the mankind to survive. As a result, it is a spectacular calendar-disaster with predictable happy ending.