Knauf Calendar

Категория: 
Promo
Клиент: 
Knauf

International industrial group Knauf is a leading manufacturer of building materials in the world. Its division Knauf Insulation is one of the world’s leading manufacturers of thermal insulation and sound-proof materials. It has been present in the Russian market since 2007.
The Studio was asked to develop a creative idea of a New Year promo in a calendar format

After analyzing the brand ideology, we came to the conclusion that in the concept and the design of the promotional calendar has to communicate the brand’s key benefit — environmental safety and practical reliability of the product. In the visualization of the idea we used the image of global cataclysms (the fall of a giant meteorite, a revolt of the machines, and the like) in which Knauf thermal insulation helps the mankind to survive. As a result, it is a spectacular calendar-disaster with predictable happy ending.

Креативный директор: 
Evgeniy Charskiy
Арт-дирекшн: 
Dmitry Izotov
Дизайн: 
Dmitry Izotov
Yulia Petelina
Технический дизайн: 
Igor Stolpovsky
Sergey Kosov
Менеджмент: 
Svetlana Alieva