Lipton is one of the world’s best-selling tea brands, which belongs to Unilever.
The Studio designed promotional packaging for a number of elite Lipton teas. Our main task was to make the product to be clearly singled out among competing brands on the shelf and to generate the feeling of the product’s premium quality. To meet this task, we placed the main brand color — yellow — into the black background and chose an exquisite decorative pattern in Oriental style as a key design element.
The package itself — a metal can with a lid, featuring a full-color printing on the entire surface and elements of the design accentuated by embossing — emphasized the uniqueness of the product. Contrasting brand colors and exotic graphics became independent «characters» of the visual style, which was used not only in the package design, but also in the stickers and printed promo materials.