Moscow Planetarium

Moscow Planetarium (established in 1929) is a natural science museum, one of Moscow’s oldest popular science centers.

The Studio carried out complete redesign of the brand’s visual attributes: we created a new logo and slogan, developed the corporate identity and designed the entire range of advertising and information products for different advertising channels, from the presentational materials to souvenir products.

In the new brand logo which preserved the visual continuity with the previous logo, we removed redundant decorative elements and focused on the dome, the main structural element of the Planetarium that symbolically takes visitors to various space orbits.

The new system of the Planetarium’s corporate identity includes also a «children’s» line, which was developed by our designers who were inspired by the drawings of Antoine de St. Exupery while reinterpreting them in a contemporary way.