Nicorette is a brand of products that help quit smoking, owned by Johnson & Johnson. The product is marketed in a variety of formats (patches, lozenges, chewing gums, sprays).
In support of the launch of a new product — instant action spray, — the Studio created a series of promotional materials for points of sale on the basis of the brand’s existing identity. The series includes all types of POSMs — from large-format outdoor displays and stickers to stoppers and compact stands for displaying products in the checkout area. The emphasis is made on the key benefits of the product — a therapeutic dose of nicotine in the composition and speed of action.
The floor display in the shape of the new product was awarded «the silver» at the advertising competition POPAI Russia Awards 2016.