Shampoo of champions: Clear limited “football” range
Project: Development of a label design for Clear men’s shampoo limited “football” range
The project’s purpose
Unilever’s brand team asked us to develop a label design of Clear men’s shampoo limited range dedicated to football. It was necessary to place on the label a symbolic champion’s cup that would be identified with expertness and success.
What has been done
We developed a clear and laconic design of the label with the focus on premium-quality while accentuating the direct link between «success + football + Clear».
Though the project appears to be simple and linear, most attention was focused on the label’s minor details – from the creative drawing upon the ball to the texture of the base that we decided to make from wood. The silver finish carefully emphasized the product’s premium status.