«Stories about Lawyers» for Bartolius Law Bureau
Our regular client Bartolius Law Bureau has gained a reputation of a successful player in corporate disputes and bankruptcy proceedings in the Russian Federation.
For its New Year promotional campaign in 2011, the Studio developed a concept of a New Year gift for the Bureau’s customers, colleagues and partners. It was a collection of «Stories about Lawyers», which included the works by Russian writers of the 19th and 20th centuries. The common topic for all these was jurisprudence. Our creative idea was realized in the form of an expensive souvenir: a deluxe book bound in leather, packed in a box placed in a bag. Central elements of the design are the old-fashioned spectacles — an ironic symbol of a professional lawyer — and the Bureau’s logo «B» turned into a Christmas tree on a Christmas bag.
In the book design we used the techniques that are typical of the classical book printing: like, for instance, hand-drawn illustrations created by our artists, or the design of the book cover and the fly titles where calligraphy is used as «smiling» lines. Thus, we subtly convey the emotional value of the brand, its friendliness and customer-oriented behavior.