UNILEVER GIFT SETS 2013
Unilever is a global network of companies specializing in the manufacture and sales of FMCG brands, which are widely represented in the Russian market. For many years Unilever has been our regular client.
In 2013, as part of Unilever’s integrated communication campaigns, the Studio developed the concept of visualization and package designs of the series of gift sets for Unilever’s key brands in the segment of cosmetics and products for body care: AXE, Rexona, Timotei, Clear, Dove
For our designers and copywriters, gift packaging projects are always a creative challenge, which requires a lot of commitment. At the preliminary stage of work, we thoroughly explore the ideology and the target audience for each brand, we analyze the visual style of product ranges whose standards we would have to adhere to while creating a design of gift packs, as well as we take into account the marketing objectives. We create not only a design concept and well-thought-out package design, but we try to accentuate the special position of a certain set in the product range.
Thanks to a thoughtful composition of the design’s visual attributes, as well as the careful artwork and graphics solutions, we aim to create a unique emotional aura of the set, which would have a strong appeal for consumers.