The Year’s Delicious Moments: a Gift Calendar for Hochland
Project: Development of a 2018 corporate calendar for Hochland
Hochland asked us to develop a gift calendar that would favorably distinguish the company among competitors, reflect the company’s European origin and its status as a modern expert in the production of cheeses, as well as would be a daily reminder of how Hochland products look like.
The main features of the desired design was modernity, taste, brightness and purity.
At the same time, the calendar had to be as simple as possible in production.
What has been done
We tried hard to consider all the Client’s tasks in the calendar design, despite the technical limitations dictated by the format of a standard wall calendar. Our calendar is a vivid illustration of different meals — from salads to desserts — you could cook with Hochland cheeses. Bright, but quite laconic, it reflects the company’s brand positioning: "Delicious moments with Hochland!" – and it is recognizable at first sight. The New Year key visual featuring the facade of a European cheese shop emphasizes the company’s German roots and goes perfectly well with the calendar.