«Yeger» means loyalty to the hunting tradition
Charsky studio has developed the package design for «Yeger» rifle cartridges. This product is devised for sales in the country’s regions. The design concept is based on a recognizable graphic style of old illustrations showing hunting scenes and a hunter (yeger) with a dog. Thanks to this solution, the package conveys the idea of the continuity of old hunting traditions and, also, is well- memorable by the mixture of its naming and the key visuals.